Why getting personal is important when it comes to health and care

In our latest review of what people are saying about health and social care services, we look at the benefits of providing personalised care and why being sensitive to people’s individual needs matter.

Seven examples why people tell us treating them as individuals matters

1. Privacy

   When sensitive information is discussed by health professionals out in the open, it can leave people feeling embarrassed. For example, young people worry about discussing their issues at sexual health clinic receptions.

2. Dignity and respect

   Dignity and respect can mean different things to different people. By listening to people's preferences, services can make sure people feel comfortable. For example, some people prefer to be treated by health professionals of the same gender for cultural reasons.

3. Fear and anxiety

   Fear and anxiety can stop people from using services. Worrying about crowds, fearing treatment, or not being able to physically attend an appointment can all be barriers. Services can take steps to ensure patients feel comfortable. For example, one phlebotomy service supported people who had a phobia of needles, which people said made blood tests less daunting.

4. Individual circumstances

   Think about the challenges your patients may face. For example, we've heard weight can be a barrier to accessing some services, such as NHS dentists. Standard dental chairs have a weight limit, which can restrict patients above this threshold. 

5. Convenient appointments

   For people with speech issues, a lack of fluency in the English language, or a sensory impairment, a ten-minute GP appointment isn't always long enough. GP surgeries should advise patients who need extra time to book double appointment slots to ensure good communication.

   It can also be difficult to attend appointments which clash with work commitments if services don't provide appointments outside regular working hours. For others getting to services in the first place can be an issue if transport links are unavailable.

6. Memory can be an issue

   Poor memory can make it difficult to remember when to attend an appointment. This can affect people with dementia, those struggling with stress, or facing side effects of medication. Making sure this issue is flagged on patient records and having an effective book and reminder system in place helps.

7. Sensory impairments

   People with sensory impairments can find it complicated to book and attend appointments. For example, we heard from people who are blind who received letters from hospitals asking them to book an appointment, which they couldn't read. Deaf people have also said they struggle to consistently get an interpreter for appointments.

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